Professionals & Executives
Designed for professionals, managers and innovation leaders. It is especially useful for learners who need a structured, practical route into seo rather than a purely theoretical overview.
ESH-03336 · Marketing
SEO Masterclass for Professionals & Executives — Marketing
A 10-hour advanced course for professionals, managers and innovation leaders who want to work through concentrated expert-level applications in seo. The course combines the marketing context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Live online10 hoursAdvancedProfessionals & ExecutivesDeepen pathway
What you need
Professional experience is helpful; startup experience is not essential.
European Startup Hub Certificate of Completion — SEO Masterclass
Expert case exercises and a concise applied masterclass deliverable.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of seo in the context of marketing.
Outcome 2
Diagnose a realistic seo challenge using structured startup tools.
Outcome 3
Build a practical seo output appropriate for professionals & executives.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making seo decisions.
Outcome 5
Apply seo methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
8 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of SEO
Practical study of foundations of seo with examples, prompts and an applied activity.
Module 2
The Marketing context
Practical study of the marketing context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for SEO
Practical study of tools and frameworks for seo with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Assessment
Expert case exercises and a concise applied masterclass deliverable.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & certificate scope
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Any certificate issued through this platform is an ESH Certificate of Completion unless a specific external accreditation is explicitly stated. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
SEO Masterclass for Professionals & Executives — Marketing · 10 hours · Live online
Enrol for €335