Youth 14–17
Designed for teen founders and secondary-school learners. It is especially useful for learners who need a structured, practical route into creative marketing rather than a purely theoretical overview.
ESH-29749 · Creative Industries
Creative Marketing Professional for Youth 14–17 — Creative Industries
A 16-hour intermediate course for teen founders and secondary-school learners who want to develop workplace-ready and venture-ready capability in creative marketing. The course combines the creative industries context with practical frameworks, realistic cases, guided exercises and a final applied output. Participants finish with a structured approach they can adapt to a real venture, team or project.
Self-paced online16 hoursIntermediateYouth 14–17Build pathway
What you need
Curiosity about business or technology; no prior startup required.
European Startup Hub Certificate of Completion — Creative Marketing Professional
Case analysis, structured assignments and a final implementation project.
Learning outcomes
What you will be able to do.
Outcome 1
Explain the core principles of creative marketing in the context of creative industries.
Outcome 2
Diagnose a realistic creative marketing challenge using structured startup tools.
Outcome 3
Build a practical creative marketing output appropriate for youth 14–17.
Outcome 4
Evaluate evidence, assumptions and trade-offs before making creative marketing decisions.
Outcome 5
Apply creative marketing methods to a venture, project or organisational scenario.
Outcome 6
Create a next-step action plan that can be used after the course.
Full syllabus
10 course modules.
Each module combines explanation, examples and an applied activity.
Module 1
Foundations of Creative Marketing
Practical study of foundations of creative marketing with examples, prompts and an applied activity.
Module 2
The Creative Industries context
Practical study of the creative industries context with examples, prompts and an applied activity.
Module 3
Customers, users and stakeholder needs
Practical study of customers, users and stakeholder needs with examples, prompts and an applied activity.
Module 4
Tools and frameworks for Creative Marketing
Practical study of tools and frameworks for creative marketing with examples, prompts and an applied activity.
Module 5
Evidence, data and assumptions
Practical study of evidence, data and assumptions with examples, prompts and an applied activity.
Module 6
Designing the approach
Practical study of designing the approach with examples, prompts and an applied activity.
Module 7
Execution and operating decisions
Practical study of execution and operating decisions with examples, prompts and an applied activity.
Module 8
Measurement and key indicators
Practical study of measurement and key indicators with examples, prompts and an applied activity.
Module 9
Risks, ethics and common failure modes
Practical study of risks, ethics and common failure modes with examples, prompts and an applied activity.
Module 10
Case study: Creative Marketing in practice
Practical study of case study: creative marketing in practice with examples, prompts and an applied activity.
Assessment
Case analysis, structured assignments and a final implementation project.
Included materials
Digital course notes · Practical worksheets · Case exercises · Action-plan template · Completion record in ESH ID
Learning support
Platform learning support; live facilitator interaction is included where the delivery format states Live online or Blended online.
Course information & certificate scope
Educational programme. Completion does not constitute professional, legal, financial or investment advice and does not guarantee funding, employment or business outcomes. Any certificate issued through this platform is an ESH Certificate of Completion unless a specific external accreditation is explicitly stated. Catalogue version 2026.1 · Last reviewed 2026-08-24.
Ready to begin?
Creative Marketing Professional for Youth 14–17 — Creative Industries · 16 hours · Self-paced online
Enrol for €220